What Three Things Would You Have to Have When You Are in Desert - Free Essay Example

Sample details Pages: 1 Words: 329 Downloads: 5 Date added: 2017/09/15 Category Advertising Essay Did you like this example? Nowadays, people are well equipped with many technology gadgets and items, so do I. If I was stranded on a deserted island, there would be unlimited things I would like to bring with me. However, since I can only bring three things, I would carry a knife, box of matches and a big jar. I believe those three things would help me surviving in such difficult living condition. First, a knife could be utilized in many ways. On such island, there could exist lots of wild and dangerous animals or species, from which the knife could protect me. Besides the tent, I could make hunting tools, such as: javelin, arrows and bow or set traps to hunt for food. Moreover, a knife can be used for cutting fruits from trees, and skinning the hunted animals. Not only I have food, but I also have variety of choices. Animals can be hunted and killed, but that does not mean they are ready for eating. Don’t waste time! Our writers will create an original "What Three Things Would You Have to Have When You Are in Desert?" essay for you Create order That explains the reason I brought box of matches, to make fire. Actually, the main purpose of the fire is to keep me warm at night on this deserted island. However, it can be used for many others reasons. Cooking the food, boiling water, chasing away the dangerous animals, creating smoke to attract other human, if any, are only a few examples of utilizing the fire. Wasnt the fire one of the greatest discovery of human and also the key of developing society? That is why I brought a box of matches. Human can survive without food for a long time, but only three days without water would kill a person. Therefore, my big jar will be used for catching rain, which would be boiled and used for water. As mentioned earlier, in ordet to live through this terrible condition, I need water. In conclusion, those three things might seems simple and boring, but they are necessary for the survival of myself on a deserted island.

Compare Contrast Fiction Essay - 794 Words

Compare Contrast: The Rocking-Horse Winner/The Lottery ENGL 102_B40: Literature and Composition Spring 2011 Michaela Gates L23562144 APA Gambling, whether for life or money, is risky and success is not guaranteed, even if you ‘win’. Two different tales both involving risk. 1. Gambling for something valuable - One for life and the other for money 2. Characters’ Personalities - Paul was hopeful and cared deeply for his family - Tessie while also hopeful cared more about herself 3. Imagery - Paul: fortunate and hopeful - Tessie: unfortunate and unpleasant 4. Summary: Paul is more successful Compare Contrast Essay: The†¦show more content†¦Tessie’s personality is somewhat similar to Paul’s but they also have their differences. Paul is very hopeful about winning the money his family needs, he has an incredible love for his mother. He is also very passionate about horse-races. He has a real gift for picking a winner and it’s this attitude that leads him to make money for his mother and save their house from haunting them. Tessie is also hopeful, hopeful that she will not ‘win’ the lottery. Of course, we find as we read that this doesn’t happen. Tessie does ‘win’ the lottery and she seems to be the only one that is saddened by this fact. Little Paul is a very hopeful, fortunate boy. He so vividly pictures the horse races to come while riding his rocking-horse, it’s as if he’s in the race himself and the rocking-horse is the winning horse. In â€Å"The Rocking-Horse Winner†, Lawrence really paints a imaginative pict ure with descriptions such as with Paul’s big blue eyes that had an uncanny cold fire in them†, and in â€Å"The Lottery† Jackson paints a picture with words such as The towns children are collecting rocks like young children regularly do. The men are speaking of rain, planting, tractors and taxes. The women are making small talk with one another. 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The Picture Of Dorian Gray And The Great Gatsby Analysis

How should individuals satisfy their ambitions? In The Great Gatsby, written by F. Scott Fitzgerald, and The Picture of Dorian Gray, written by Oscar Wilde, the theme of desires is addressed. The Great Gatsby is a novel about Jay Gatsby, a man who wants to reunion with his past lover, Daisy. The novel is narrated by Nick Carraway, Gatsby’s neighbour and friend who witnesses Gatsby’s romantic desires. Similarly, The Picture of Dorian Gray is a novel about the development of Dorian, from initial innocence to ultimate brutality, after he acquires the ability to stay eternally young while letting his portrait suffer the consequences of his sins. Overall, the two books are similar in nature in terms of the themes presented. Initially, the two†¦show more content†¦When Nick is describing Gatsby’s elaborate parties, he says, â€Å"People were not invited – they went there†¦ Once there they were introduced by somebody who knew Gatsby† (Fitzger ald 41). Gatsby does not care who attends his parties, rather his sole purpose is to attract people and to make himself known in the community. In contrast, when Dorian hosts dinners, he carefully selects people to attend and handpicks the decorations. Through attending, people feel that Dorian has â€Å"all the grace and distinction and perfect manner of a citizen of the world† (Wilde 130). Dorian’s hosts dinners not to gain popularity, but to strengthen the admiration that people have for him. In general, Gatsby and Dorian differ in their aspirations for personal motives and images in society. However, despite the differences in ambition, both characters act sinfully. To begin with, both characters act heartlessly. After Daisy hits Myrtle Wilson when driving Gatsby home, she escapes from the scene. Later, when Gatsby hears about Myrtle’s tragic death, he says, â€Å"I thought so; I told Daisy I thought so. It’s better that the shock should all come at once. She stood it pretty well† (Fitzgerald 143). Gatsby is completely unconcerned about the tragedy that has occurred to Myrtle, all he cares about is Daisy’s wellbeing. Also, after Dorian shows Basil the portrait that reflects all his sins, he â€Å"rushed at [Basil], and dug the knife into the great vein that is behind the ear,

Marketing Evaluation free essay sample

Your task is to describe and evaluate the marketing plan of an automobile brand and model of your choice. For the marketing aspect of your evaluation focus on a particular model not the whole company: for example consider the Chevrolet Camaro, not GM as a whole. For the situation analysis you will need to consider more than just specific model, i. e. what is the situation of GM as a whole and how is this impacting the marketing of your particular model. You focus should be primarily Canada while recognizing that for the situation analysis especially, there may be issues globally (e. . world economy) that will be relevant. These worksheets are designed to assist you in your project. Worksheets are a useful tool because they help to ensure that important information is not omitted from your evaluation. Answering the questions on these worksheets will enable you to: 1. Organize and structure the data and information you collect during the situation analysis. 2. Use this information to better understand your firms strengths and weaknesses and to recognize the opportunities and threats that exist in the marketing environment. 3. Identify if goals and objectives that capitalize on strengths. . Identify if a marketing strategy that creates competitive advantages. 5. Identify and critique a plan for implementing the marketing strategy. By downloading these worksheets in an electronic format, you will be able to change the outline or add additional information that is relevant to your situation. Remember that there is no one best way to organize an evaluation of a marketing plan. The outline was designed to provide an analytical framework and to be flexible enough to accommodate the unique characteristics of the company you are reviewing. It is possible that not everything in the worksheets will apply equally to your company. You could start by reviewing Figure 2. 6, the overview of the marketing planning process found on page 62 of the text. You should also review Table 2. 2 and appendix 2 of your text. As you complete the worksheets, you should refer back to the text of the chapters as suggested throughout. In completing the situation analysis section, be sure to be as comprehensive as possible. The viability of your analysis depends on how well you have identified all of the relevant environmental issues. Likewise, as you complete the analysis, you should be accurate and realistic about the firms characteristics. Do not attribute strengths to the firm that it does really does not possess. Being accurate also goes for your listing of weaknesses. I. Executive Summary The executive summary is a synopsis of the overall evaluation. The executive summary is easier to write if you do it last, after you have written the entire evaluation . Include a description of the product, the target market, and the need for it in the market. You should give an overview of the main points of your evaluation. Most importantly, keep in mind that this is your opportunity to sell your marketing plan and entice your audience to read the details of the report. Company Description and Input from Corporate Strategies (pp. 45 54) Include a description of the company’s recent history and successes and touch briefly upon the strategy for the organization as a whole. This may include elements such as: Mission Corporate objectives Strategic Business Unit (SBU) objectives (Figure 2. 1 on page 46 illustrates the stages in formulating a strategy for the company as a whole. ) III. Situation Analysis A situation analysis considers the internal circumstances of the organization or product, the external environment, competitive activity, and characteristics of the customer that may be relevant to the marketing plan. A situation analysis includes: †¢ Internal analysis †¢ Environmental analysis †¢ Customer analysis †¢ Competitive analysis A. Internal Analysis Review of marketing goals and objectives Identify the firms current marketing goals and objectives. State whether these goals and objectives are: Consistent with the firms mission Consistent with recent changes in the marketing or customer environments Leading to expected performance outcomes (sales volume, market share, profitability, awareness, brand preference) Review of current marketing performance Describe the firms current performance compared to other firms in the industry. Is the performance of the industry as a whole improving or declining? Why? If the firms performance is declining, what is the most likely cause (e. g. , environmental changes, flawed strategy, poor implementation)? Review of current and anticipated organizational resources Describe the current state of the firms organizational resources (e. g. , financial, capital, human, experience, relationships with key suppliers or customers). How are the levels of these resources likely to change in the future? If resource levels are expected to change: How can the firm leverage additional resources to meet customer needs better than competitors? How can the firm compensate for future constraints on its resources? Review of current and anticipated cultural and structural issues In terms of marketing strategy development and implementation, describe the positive and negative aspects of the current and anticipated culture of the firm. Examples could include: The firms overall customer orientation (or lack thereof) The firms emphasis on short-term vs. long-term planning Willingness of the culture to embrace change Internal politics and power struggles The overall position and importance of the marketing function Changes in key executive positions General employee satisfaction and morale B. Environmental Analysis Review Chapter 4 Economic Growth and Stability Identify the general economic conditions of the country, region, province, and local area in which the firm operates: Political, Legal, and Regulatory Issues Identify any political activities that affect the firm or the industry: Changes in elected officials (domestic or foreign) Industry (lobbying) groups Consumer groups Changes in Technology Identify ways that changing technology has affected the firms customers: Identify ways that changing technology has affected the way the firm or the industry operates Identify current technologies that the firm is not using to the fullest potential: Identify future technologies that may increase the risk of product obsolescence: Sociocultural Trends Identify changes in societys demographics and values that will affect the firm or the industry (if this becomes too broad, focus on the firms target customers): Explain the changes that shifting demographics and values will have on the firms: Identify any problems or opportunities that may be created by changes in the cultural diversity of the firms customers and employees: Identify any ecological issues (pollution, recycling, energy conservation) that the firm or industry is facing: Identify the ethical and social responsibility issues that the firm or industry is facing: C. Customer Analysis Review Chapters 6 7 There are seven general questions that marketers should ask about their customers: 1. Who are our actual and potential customers? 2. Why do they buy our product? 3. Why do others not buy our product? 4. Where do our customers buy our product? 5. How do they buy it? 6. When do they buy it? 7. What do they do with our product? Who are the firms current and potential customers? Describe the important identifying characteristics of the firms current and potential customers: Demographic Geographic Psychographic Product usage Identify the important players in the purchase process for the firms products: Purchasers (actual act of purchase) Users (actual product user) Influencers (influence the decision, make recommendations) Financial responsibility (who pays the bill? ) What do customers do with the firms products? Where do customers purchase the firms products? Identify any trends in purchase patterns across these outlets (e. g. , how e-commerce has, or could, change the way the firms products are purchased). When do customers purchase the firms products? Factors under the firms control Factors not under the firms control Why (and how) do customers select the firms products? Describe the basic benefits provided by the firms products relative to competing products: Describe the degree to which customers needs are being fulfilled by the firms products relative to competing products: Describe how customers needs are expected to change in the future. Describe the relative importance of transactional (short, one-time) vs. relational (long-term, ongoing) exchange processes when customers make a purchase: Why do potential customers not purchase the firms products? After answering these seven questions, then you can look at segmentation and positioning analysis (see p. 267 for positioning analysis and positioning maps). D. Competitive Analysis (pp. 121-12,; 295, 387) Identify the firms major competitors (brand, product, generic) Identify the characteristics of the firms major competitors: List any potential (future) competitors not identified in the preceding.